Privacy policy

Purpose: Providing our Programmatic and Data Management Services.

Redmob delivers a range of services designed to support the digital advertising needs of our clients while enabling responsible and transparent data practices.

Programmatic Advertising Services: Redmob operates a programmatic advertising platform that facilitates real-time transactions between advertisers and publishers. This platform supports the automated buying and selling of digital ad inventory and enables advertisers to reach relevant audiences more efficiently.

Data Management Services: In parallel, Redmob provides a comprehensive suite of data management solutions that enable our clients to organize, enrich, and activate customer and prospect data in a privacy-conscious manner.

Over the past 12 months, Redmob has disclosed and sold personal information provided below to third parties for business and commercial purposes, as defined under applicable data protection laws.

Categories of Personal Information:

• Mobile Advertising IDs (MAIDs) — such as Google Advertising ID (GAID), Apple ID for Advertisers (IDFA), and Connected TV (CTV) device identifiers.
• Device and browser details (e.g., operating system, language settings)
• General geographic location
• Hashed emails
• Network/internet service provider
• IP address and visit timestamps
• Apps visited
• Client-provided segmentation or audience categorization

Legal basis for processing:

• Consent
• Legitimate interest

Purpose: Customer Support.

We process user information to deliver customer support, handle questions, and resolve problems.

Categories of Personal Information:

• Email address
• Inquiry subject and content
• Date of inquiry
• Any attachments provided
• Name and/or surname (if included)
• Our response to the inquiry
• Any additional information you choose to share

Legal basis for processing - consent

Purpose: Management of Business Relationship With Our Partners.

To initiate and manage business relationships, we process the information of representatives of our clients and partners.

Categories of Personal Information:

• Full name
• Job title
• Contact details (email, telephone number)
• Company name and website
• Country
• Services ordered
• Payment-related information
• How you learned about our company

Legal basis for processing:

• Legitimate interest
• Performance of a contract or steps taken before entering into a contract

Purpose: Compliance and Protection of Our Legal Interests.

We retain and use certain data to comply with legal obligations (e.g., accounting or archiving) and, if needed, to defend our rights or respond to legal claims.

Categories of Personal Information:

• Name, surname, email
• Contracts and supporting documents
• Legal correspondence, filings, pleadings, and annexes
• Regulatory or investigative communications
• Information on legal violations, incidents, or offenses (if applicable)
• Other information needed to comply with legal acts or defend our rights and interests.

Legal basis for processing:

• Legal obligation
• Legitimate interest

Purpose: Recruitment.

To identify and evaluate potential candidates for employment or cooperation, we process application-related data submitted to us.

Categories of Personal Information:

• Name, surname, email, and phone number
• Curriculum vitae (CV)
• Employment history and any other information you voluntarily submit

Legal basis for processing:

• Legitimate interest
• Consent

We only share your information when it is necessary for the purposes described above and in accordance with applicable laws. Third-party recipients may include our clients and ad tech partners; marketing service providers; CRM system providers; social media service providers; IT and communication services and tools providers; cloud computing and work management service providers; other service providers.

We retain information only for as long as necessary to fulfill the purposes for which it was collected, and in compliance with applicable legal requirements:

• We retain data that is needed to provide our services for up to 30 days.
• We retain your recruitment-related data for a period of three years following the conclusion of the relevant recruitment process. If your data is obtained based on your consent or collected from professional social media platforms, we retain it for up to five years from the date of your consent or the date of collection, whichever is applicable.
• We retain data for legal reasons and record-keeping purposes for a period of up to ten years.

We do not knowingly process the information of minors under 18 years of age. By using the website and/or our services, the user asserts they are not under 18 years of age. If you are under 18 years of age, please do not use our website and/or services and do not submit any information through our websites or services without the parents’ permission. If we become aware that we have inadvertently received information of minors under 18 years of age, we will delete such information from our records.

• To know the personal information we collect, use, disclose, or sell.
• To correct any inaccurate or incomplete information we hold about you.
• To delete your information when it is no longer necessary or processed unlawfully.
• To restrict the processing of your personal information if you contest its accuracy, object to its use, or require it for legal purposes.
• To receive your data in a structured, commonly used, and machine-readable format or to request its transfer to another data controller (applies to data you provided and which is processed based on consent or contract by automated means).
• To withdraw consent at any time where your data is processed based on consent (see Section 1 for details).
• To file a complaint with your national data protection authority (e.g., where you reside, work, or where a potential violation occurred).
• To opt out of further data collection and processing if you no longer want us to process your information.
• To not be discriminated against for exercising your data protection rights.
• To object to the selling of your data.

Your Right to Opt-Out

You can withdraw from targeted advertising at any time. Once your opt-out request is registered, we will no longer use your User ID to select ads based on your interests or browsing behaviour, and we will stop creating or updating advertising profiles linked to that identifier.

Website Opt-Out

To opt out when using a website, use the following link: Click to Opt-Out of your information processing

After you opt out, a non-identifying opt-out cookie will be stored in your browser. This cookie records your preference and allows us to recognise that targeted advertising should not be applied.

Please keep in mind that:

• the opt-out is limited to the browser and device from which it was submitted;
• deleting cookies, using private or incognito mode, or changing your browser or device may remove the opt-out preference;
• certain browsers, including Safari, may limit the use of cookies, which can affect how the opt-out mechanism operates.

If the opt-out cookie is removed or cannot be stored, you may need to submit your preference again.

Mobile App Opt-Out

On mobile devices, personalised advertising preferences can usually be managed through the device’s privacy or advertising settings.

For example:

• iOS: Go to Settings → Privacy & Security → Tracking and disable Allow Apps to Request to Track.
• Android: Go to Settings → Google → Ads and use the available options to limit ad personalisation, delete or reset the advertising ID, or opt out of interest-based advertising.

The names and location of these settings may differ depending on the device manufacturer and operating system version.

What Happens After You Opt Out?

Following a successful opt-out:

• your User ID will no longer be used to deliver targeted advertising;
• advertising profiles associated with your device will no longer be created or updated by us for targeting purposes;
• you may continue to receive advertisements, but they should be contextual or non-personalised rather than selected based on your interests or activity.

Your Right to Know

You may request information about how we collect and use your personal information. Once we validate your request, we will provide:

• The types of information we’ve gathered and where it came from
• Our business or commercial reasons for collecting it
• The categories of third parties with whom we share your information
• The exact data points we hold about you
• Any other details required by law

Please note that we have shared information with third parties for business or commercial purposes as described in Section 1 of this policy.

Right To Be Forgotten

You have the right to request that we delete any personal information we maintain about you, subject to applicable legal exceptions. To submit a deletion request, please contact us at privacy@redmob.io with “Data Erasure Request” in the subject line and sufficient details for us to verify your identity.

We may need to retain certain data to:

• Complete a transaction or fulfill a service you requested.
• Detect or prevent fraud, security incidents, or misuse.
• Comply with financial, tax, or regulatory record-keeping obligations.
• Exercise or defend legal claims.
• Perform internal tasks compatible with the context in which the data was collected.
• Other cases in accordance with applicable laws.

Right Not To Receive Discriminatory Treatment

You will not be discriminated against or penalized for exercising your legal rights. Exercising those rights cannot result in you being denied goods or services, charged a different price, or offered an inferior quality of products or services.

Right To Object To The Sale of Information

You may request that we stop selling your personal information at any time. If you choose to exercise this right, we will cease sharing your data with third parties for sale or marketing purposes. To opt out, simply click the “Do Not Sell My Personal Information” link below, and we will honor your request immediately.

Do not sell my personal information

Yes. Cookies are small textual files containing an identifier that is sent by a web server to your web browser and stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

Our website places the following cookies on your device:

Marketing cookies:

You can adjust your browser settings to block all or some cookies, or to prompt you before a cookie is stored. Please be aware that removing or blocking cookies may prevent you from using certain features or accessing parts of our site.

You may appoint an authorized agent to submit an opt-out request on your behalf by providing us with written confirmation of their authority. Please include a copy of that authorization when you submit the request. We reserve the right to refuse any agent’s request if they cannot demonstrate they’re properly empowered to act for you.

We participate in the IAB Europe Transparency & Consent Framework (TCF) and comply with its Policies and Specifications. Our IAB Europe Vendor ID is 1461. More information about the framework is available at: https://iabeurope.eu/tcf/